Insights

Practical notes on search, advertising and web performance

Articles written by our team about the problems we solve day to day. No listicles, no outsourced filler — each piece explains a specific decision and how to evaluate it.

FeaturedSEO3 min read

A practical SEO foundation: what to fix before you publish another article

Most content plans fail because of problems upstream — crawl issues, duplicate URLs, unindexed pages. Here is the audit order that makes new content worth writing.

16 September 2026Read the article

Key takeaways

Fix crawl and indexation before adding pages; content on an unindexed site does not compound.
Map one primary query to one page to stop pages competing with each other.
Measure visibility, traffic and enquiries separately so you know which layer is failing.

6 articles

SEO3 min read

A practical SEO foundation: what to fix before you publish another article

Most content plans fail because of problems upstream — crawl issues, duplicate URLs, unindexed pages. Here is the audit order that makes new content worth writing.

Read article

Web Development3 min read

Core Web Vitals: what actually moves the numbers

A practical breakdown of LCP, CLS and INP — the usual causes, the fixes that work, and why installing another optimisation plugin rarely helps.

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Paid Advertising3 min read

Meta Ads or Google Ads first? A decision framework

Search advertising captures existing demand; social advertising creates it. Which to start with depends on how your customers buy, not on what is trending.

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Digital Growth3 min read

The anatomy of a landing page that converts

Nine elements that decide whether a paid click becomes an enquiry — and the friction that quietly removes most of them.

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AI & Automation2 min read

Where AI automation actually helps a small business (and where it does not)

Three workflows worth automating first, the guardrails that keep them reliable, and the tasks where a language model is the wrong tool entirely.

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Branding2 min read

The brand consistency checklist most small businesses skip

You do not need a rebrand to look credible. You need six things defined once and applied everywhere — here is what they are and how to document them.

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Editorial policy

How these articles are written

Articles are written and reviewed by the Ranknex LLC team. We use AI tools inside the drafting process, but published content is edited by a person, checked for accuracy, and never mass-produced to capture keyword variations.

No invented statistics, studies or client results
No guarantees of rankings, traffic or revenue
Publication dates reflect when the piece was published
Corrections are made to the article rather than quietly deleted

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